New Web sites
It takes graphic design and computer programming skills to produce an attractive Web site. For a Web site to be effective however, the site must fulfill the organization's objectives, goals and strategies. Achieving this desired result requires experience and expertise in business and strategic planning, operations, marketing, market research, sales, finance, communications, inventory control and data processing. These are the skills that Sarasota Associates brings to the design teamExisting Web sites
Many existing sites were not designed around the type of in-depth business analysis described above. As a result, they are less effective than they should be. This is not a matter of subjective opinion because effectiveness can be measured (see below). Once a site’s weaknesses and potential are identified, Sarasota Associates is prepared to help clients develop much more effective sites that achieve organizational objectives.Complimentary Web site audit
The effectiveness of an existing Web site can be determined by our proprietary Web site audit. This is a statistical sampling procedure developed by Sarasota Associates to learn how site visitors react to the information they see and how it is organized. Since this is a research tool for identifying potential problems and opportunities, Sarasota Associates offers this audit on a confidential, no-cost, no-obligation basis.